November 5, 2015
5:30 pm - 8:00 pm
“Touch represents a powerful form of non-verbal communication.”
Haptic Brain Haptic Brand: a Communicators Guide to the Neuroscience of Touch. More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections.
Haptic Brain/Haptic Brand looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This new publication examines haptics – the study of how our sense of touch shapes what we think – and explores the science that explains why haptic brains respond so well to haptic brands. Through profiles of companies that have built deep emotional connections by integrating touchable media into branded communications, Haptic Brain/Haptic Brand offers inspiration and education to designers, marketers and brand owners, and shares guiding principles for all to use as touch points.
Through this discussion, we see that print and paper are the cornerstone of the most successful multi-media marketing efforts.
The Neuroscience of Touch is one of the most documented reasons why marketers should choose print as a major communications tool. This presentation will bring real facts on the reaction and engagement of print as a major media communication source.
“Dave Sullivan hit the nail on the head with his engaging presentation of the science of neuro touch developed by Dr. David Eagleman…a must attend program to understand how print interacts!” – Joe Novak, President, BFC, Batavia, IL
Who Should Attend:
Marketing / Design / Communication community — struggling with cross platforms of communication — learn from a proven, documented presentation you can take back to your clients.
November 5, 2015
5:30 p.m. Registration and MIXing with refreshments and snacks
6:30 p.m. Presentation
1 South Wacker Drive
Chicago, IL 60606
GLGA members, not-yet members, and guests: $20 per person
Your registration includes a copy of the new publication, A Communicator’s Guide to the Neuroscience of Touch.
Thank You to Our Sponsors:
If you are paying by credit card, please make sure the billing address you provide matches what your credit card company has on file.
Venue: Ricoh USA