Putting the Pieces Together for a Successful Multichannel Campaign
by Sharon Flick | Dec 30, 2015 |
February 17, 2016
5:30 pm - 7:30 pm
This event has been postponed.
Join us on February 17, 2016, for an overview on the best practices of a successful multichannel marketing campaign – from data through delivery. The seminar will be led by Kurt Konow, Director, Production Field Marketing, for Ricoh Americas Corporation.
- * What is a multichannel campaign?
- * What do you need to make it work?
- * What are some examples of the most successful campaigns? Why did they work?
- * How do you utilize and how do you sell multichannel marketing?
- * What questions do you need to ask your clients?
- * What kind of data do you ask your client for?
- * What do you do with the data once you have it?
- * How effective is multichannel marketing?
Don’t miss this opportunity to learn what you need to know about successful personalized multichannel campaigns from an expert in strategic marketing!
Wednesday, February 17, 2016
5:30-6:30 p.m. – Registration and networking. Cafe sandwiches and refreshments will be served.
6:30-7:30 p.m. – Presentation. There will be time afterward for questions.
GLGA members: $20 per person
Not-Yet members: $45 per person
About the Speaker:
||Kurt Konow currently serves as Director, Production Field Marketing, for Ricoh Americas Corporation, and is responsible for spearheading the go-to-market strategies for Ricoh’s key growth initiatives. From developing comprehensive marketing plans to establishing targeted programs that focus on new business generation, Kurt is keenly focused on expanding brand awareness and market visibility for Ricoh in the production print arena.
Prior to joining Ricoh Americas Corporation, Kurt served in numerous supervisory roles at Pitney Bowes, a global provider of mailing equipment and solutions. Most recently, he served as Vice President of Product Management in the company’s Group 1 Software division, which serves the mailstream software market. In this role, he developed and deployed multi-year marketing strategies for an $80 million product portfolio, set the strategic direction to support revenue and customer growth targets, and managed cross-functional teams. He was also responsible for extending several product lines into ASP-based solutions and producing numerous patent-pending products.
Kurt holds a B.S. in Marketing from Indiana State University while pursuing a Masters of Marketing at DePaul University.
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