•  October 24, 2017
     11:00 am - 1:30 pm

GLGA is hosting a Sales Focus Forum on Tuesday, October 24, 2017, at Jimmy’s Charhouse in Elk Grove Village, IL. The program includes lunch and a special presentation by John Edmundson of InterEdge Marketing about how you can use online methods to increase sales force productivity.

One thing we hear with some frequency is how difficult it is to hire good sales people. Maybe it’s always been this way, but companies don’t seem to have success hiring someone with a book of business. Hiring and training a new rep is potentially preferable, but it’s a long ramp-up time. Sales is tough in any industry, but it’s especially difficult for a new rep who spends most of their time prospecting.  Our discussion will take a look at the online strategies companies are implementing in their prospecting and sales cycles, including social media and content marketing.

  • It’s Time To Re-examine the Prospecting Process
  • Do You Hire and Train, Promote A CSR, Buy a Book of Business or Do This Instead?
  • How Content Marketing Impacts Your Sales Team and Benefits Prospects and Customers
  • Use Your Website as a Lead Generation Hub
  • Online Strategies on a Budget
  • What’s the Online ROI?


Who Should Attend:
Sales & Marketing Leaders

About Our Presenter:
John Edmundson is the principal at InterEdge Marketing in Downers Grove. IL. InterEdge Marketing provides B2B companies with online and offline marketing services. Utilizing methods including website optimization, content marketing, social media strategies, direct marketing and lead nurturing, the company helps organizations expand their audience, generate additional leads, increase conversions and drive revenue.


Tuesday, October 24, 2017

11:30 a.m. – Check-in and networking
12:00 – 1:30 p.m. – Lunch and program

GLGA Members: $30 per person
Not-Yet Members: $40 per person

If you are paying by credit card, please make sure the billing address you provide matches what your credit card company has on file.




1180 W. Devon Avenue, Elk Grove Village, IL - Illinois, 60007, United States

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