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April 8, 2015
9:00 am - 10:00 am
FREE for GLGA members!
Not that long ago the direct sales rep was the source of information for buyers. The print industry provided thought leadership through in-person meetings and presentations for a wide range of products and services. Today it’s hard to get a buyer you know to return a call, let alone connect with one you don’t. The personal interaction has largely moved online. Did you know that more than 70 percent of enterprise purchase decisions start with search on the web and nearly 90 percent of all purchases include some sort of web research. Building and maintaining an effective website should be one of your top priorities.
In this webinar, you will learn:
– Online trends for purchase decisions
– How your online presence impacts referrals
– Local search
– Mobile use and impact on search
– Content – including written, graphic and video
– E-commerce – the trend towards more online services and how you can participate
– How to proceed
Who should attend?
– Owners
– Sales and Marketing Staff
– IT and Website Development Staff
Date: Wednesday, April 8, 2015
Time: 10:00 – 11:00 a.m. Eastern / 9:00 – 10:00 a.m. Central
Cost: FREE for GLGA members. Not-yet-members: $29 per Internet connection. You may have multiple people sit in on one connection.
About The Presenter:
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John Edmundson is a Principal at InterEdge Marketing. Dedicated to improving the marketing effectiveness of printing industry organizations, InterEdge Marketing helps GLGA member companies leverage online tools, expand their audience and increase revenue. Learn more at interedgemarketing.com. |
