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April 15, 2021
10:00 am - 11:30 am
Today’s print producers are battling each day to maintain their annual budget, and some are even trying to keep their jobs. Digital channels, some proven—some not, are capturing more and more of a company’s marketing budget. At this webinar, you will learn how and why companies are using these channels and experimenting with new ones. You will learn how companies are using data to drive marketing efforts. You will then gain knowledge of tactics that are connecting the digital marketing world with the physical one, resulting in higher response rates. Along the way, you will gain an action plan to build your digital resume, becoming more valuable to your current and prospective employers. Anyone who is in Print Production should attend this webinar and expand your skill set and professional value in the marketplace! Don’t become Obsolete – Embrace Digital AND Print technology and learn how YOU can become a Marketing powerhouse for your company!
Topics include:
- Digital Marketing Basics
- The Future of Digital Marketing
- Integrating Digital with Print
- The VALUE of Print in a Digital World
- Building your Digital Resume
- and MORE!
About the Presenter:
Jim Lombard is the head of marketing and business development for Universal Mailing Services in Piscataway, NJ, and has been active in the mailing industry for more than 30 years. In addition to that experience, Jim completed his mini-MBA in Digital Marketing at the Rutgers Business School. His work experience includes management of facilities processing more than 4 million pieces of mail daily. He is an active executive board member of the Postal Customer Council. He is a former MTAC, Mailers Technical Advisory Committee, member (Informed Visibility) as well as an AMA member. He has been a speaker for many universities, including Montclair State, Rowan, Saint Peters, Rutgers, and others as well as for organizations including MailCom, National Postal Forum, USPS, DMA, the National Catholic Development conference and many others. He has been published nationally in magazines including, Target Marketing, Inside Direct Mail and Mail Magazine.
Proudly Presented by:
Date:
Thursday, April 15, 2021
Time:
11:00 a.m. – 12:30 p.m. Eastern
10:00 a.m. – 11:30 a.m. Central
Cost:
FREE to GLGA Members
$39.00 for Not-Yet Members
A confirmation email with the connection information will be sent to you a few days before the webinar.
