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November 5, 2015
5:30 pm - 8:00 pm
“Touch represents a powerful form of non-verbal communication.”
Haptic Brain Haptic Brand: a Communicators Guide to the Neuroscience of Touch. More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections.
Haptic Brain/Haptic Brand looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This new publication examines haptics – the study of how our sense of touch shapes what we think – and explores the science that explains why haptic brains respond so well to haptic brands. Through profiles of companies that have built deep emotional connections by integrating touchable media into branded communications, Haptic Brain/Haptic Brand offers inspiration and education to designers, marketers and brand owners, and shares guiding principles for all to use as touch points.
Through this discussion, we see that print and paper are the cornerstone of the most successful multi-media marketing efforts.
The Neuroscience of Touch is one of the most documented reasons why marketers should choose print as a major communications tool. This presentation will bring real facts on the reaction and engagement of print as a major media communication source.
“Dave Sullivan hit the nail on the head with his engaging presentation of the science of neuro touch developed by Dr. David Eagleman…a must attend program to understand how print interacts!” – Joe Novak, President, BFC, Batavia, IL
Who Should Attend:
Marketing / Design / Communication community — struggling with cross platforms of communication — learn from a proven, documented presentation you can take back to your clients.
Date:
November 5, 2015
Time:
5:30 p.m. Registration and MIXing with refreshments and snacks
6:30 p.m. Presentation
Location:
Ricoh USA
1 South Wacker Drive
Chicago, IL 60606
Cost:
GLGA members, not-yet members, and guests: $20 per person
Your registration includes a copy of the new publication, A Communicator’s Guide to the Neuroscience of Touch.
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About the Presenter:Dave Sullivan is a Major Market Manager for Sappi North America responsible for sales in the greater Chicagoland area.. He is a veteran of the paper industry, with almost 35 years in the field in print sales, merchant sales, and with Sappi representing the benefits of paper, print, and forest products to the B2B community. He holds an MBA from the Lake Forest Graduate School of Management.
About the Publication’s Author: A renowned neuroscientist and international best-selling author, Dr. David Eagleman is the creator of the PBS series “The Brain.” |
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