Expired DTC Webinar – Turning Web Traffic Into Direct Mail Customers

Join NaviStone and discover how marketers are firing up the connection between the high response power of triggered postcards and the insights gained through web browsing activity. In this Webinar, you will learn the basics on cookie IDs and best practices for building the most effective and individualized creative for offline marketing campaigns. You will come away with the tools needed for marketers to reach consumers highly engaged in browsing online, and convert them into buyers.

About the Presenter:
Lori Paikin is the Chief Revenue Officer of NaviStone and is a 20-year veteran of the direct mail and digital industries. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of teams through the acquisition with DoubleClick before leaving in 2005 to join Datalogix where she was GM of the retail vertical. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full-time as Chief Revenue Officer, this past March.

Proudly Presented by:

Date:
Wednesday, September 26, 2018

Time:
2:00 p.m. – 3:00 p.m. Eastern
1:00 p.m. – 2:00 p.m. Central

Cost:
FREE for GLGA members. Not-yet-members: $39 per Internet connection (you may have multiple people sit in on one connection.)

Online registration has now closed. If you haven’t registered, you are still very welcome to attend. Please contact Debra Warner at dwarner@glga.info.