GLGA News: New Workforce Development Videos Will Help Industry ‘Fight for Talent’

December 8, 2017 – The Great Lakes Graphics Association, the Midwest’s largest and best-known print trade association, has announced the launch of a new video series designed to attract workers to the printing and graphic communications industry.

GLGA produced the series to promote the career opportunities available to young, enterprising individuals and to make students, teachers, parents and guidance staff in schools aware that the printing industry offers good paying jobs that support personal growth.

“Our members tell us that their number one need is finding talented candidates to hire for positions in all departments throughout their companies,” said Joseph Lyman, GLGA president. “Our industry provides career-oriented positions that offer financial security, opportunity for advancement, and the chance to learn new skills and work with cutting-edge technology.” Yet, too often GLGA’s members find themselves fighting outdated stereotypes about the industry. GLGA’s new videos will help members fight for talent.

The new career development videos were modeled on videos created by the National Association of Manufacturers (NAM). According to NAM, most candidates and their parents can be highly influenced when picking a career if the following is communicated:

  1. The position will provide for a long and rewarding career.
  2. The career is both high-tech and high-touch.
  3. Other young people are entering the industry.
  4. The career will provide for a family wage.
  5. The career will provide opportunities for advancement.


The first video in the series features interviews with “Rising Stars” – young professionals who currently work in the industry. The first video may be viewed at .

The second video will promote the high-tech/high-touch aspect of creating the products and services the industry offers. The third video will address the positive impact print has on the State of Wisconsin and its economy. These videos also will be posted on the GLGA website at

“The videos are a great resource for GLGA members, helping them recruit young, talented individuals,” Lyman said. “We are encouraging members to embed the videos on their own company websites, link to them on their social media pages, and encourage school administrators, teachers, parents and students to view them to learn more about the fantastic career opportunities the industry has to offer. Together, we will recruit the best in class to help our industry grow and prosper.”