Introduction to Production Printing
- Brief History of Printing
- What is Production Printing?
- Analog vs. Digital Printing
- Print 101: Electrophotography
- Print 101: Offset Lithography
- Print 101: Inkjet
- Print 101: Gravure
- Print 101: Flexography
- Print 101: Screen Printing
- Paper 101
- Industry Speak: Acronyms & Jargon
Inside the Print Shop
- Commercial Printers
- In-plant Printers
- Direct Mail Printers
- Transactional Printers
- Publication Printers
- Packaging Converters
- Sign Printer
Operations of a Print Service Provider
- Commercial Printers
- Sign Shops
- In-plant Printers
- Direct Mail Printers
- Transactional Printers
- Publication Printers
- Packaging Converters
- Control the Chaos of Costs
Introduction to Finishing
- The World of Finishing
- Embellishments
- Trimming and Cutting
- Mailing
- Binding Methods
- Converting
- Finishing for Wide Format
Print Workflow and Processes
- Preflighting 101
- Imposition 101
- Primer: Software & Functions
- Primer: Key Workflow Processes
- Primer: Design Considerations
- Job Onboarding
- Estimating, Quoting, & Ticketing
- Designing for Mailings
- Preparing Data Part 1
- Preparing Data Part 2
- File preparation (Prepress)
- Proofing and Approval
- Digital Front Ends
- Datastreams
- Tips for Walking Your Workflow
Vertical Markets for Print
- Education
- Financial and Insurance
- Healthcare and Pharmaceutical
- Manufacturing
- Non-profit
- Government
Selling Strategies for:
- Commercial Printers
- In-plant Printers
- Direct Mail Printers
- Transactional Printers
- Sign Shops
- Franchise Printers
