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April 3, 2025
12:30 pm - 12:45 pm
Great B2B marketing isn’t just about generating leads—it’s about building lasting relationships. This 15-minute discussion will focus on tactical ways to gather and apply customer insights to create more meaningful connections with clients and prospects. We’ll cover practical strategies like active listening in sales conversations, identifying key decision-makers’ priorities, and crafting messaging that resonates on a personal level. Learn how to use client feedback, case studies, and relationship-building techniques to strengthen trust and loyalty in a competitive market.
Marketing Briefs are quick, powerful programs (15-20 minutes) followed by as much Q+A time as you need. You can stay just for the presentations or take a deeper dive and ask some questions. Marketing Briefs are held on the first Thursday of every month at 1:30 p.m. Eastern/12:30 p.m. Central.
About the Presenter:
Kelly Mallozzi is the president of Success In Print. She is active in Girls Who Print, an expert in LinkedIn for sales reps, and a frequent presenter for the Affiliates. Kelly’s Total Sales Transformation is an intensive program to give your sales efforts a shot of adrenaline. Find Kelly through SuccessInPrint.net.
Date:
Thursday, April 3, 2025
Time:
1:30 p.m. – 1:45 p.m. Eastern
12:30 p.m. – 12:45 p.m. Central
Cost:
FREE to GLGA Members
$39 for Not-Yet Members
NOTE: A confirmation email with the connection information will be sent to you a few days before the webinar.
