Expired Focus Forum – Print in the New Media Mix

GLGA is hosting a Focus Forum on Thursday, August 1, 2019, at Jimmy’s Charhouse in Elk Grove Village, IL, featuring nationally renowned print evangelist Daniel Dejan of Sappi.

Integrated Marketing, Multi-Channel Distribution and Social Media/Networking are just a few of the many descriptors currently used to describe new business models being implemented by advertisers, marketers and media strategists. Our consumer society is overwhelmed with new devices – many hand held – that serve as primary sources for communications and intra-connectivity. Which leads traditional, legacy medias such as television, radio and print to ask the larger questions: Where do we fit in? Is print truly a waning media? Is it being replaced by disruptive technology?

This presentation covers how the print industry can evolve its share by proving its effectiveness as part of the communications mix. For example, how does print complement social networking and online  communication; how will eReaders and tablets impact publishing and their readership; can using QR codes and Augmented Reality codes add a multi-dimensional aspect to connect the Print experience to the interactive one? This presentation is for those trying to sort through all of this information, new media and technology and blend it into the print provider mix.

The program includes dinner.

Who Should Attend:
Presidents, CEOs and General Managers
Sales and Marketing staff
Anyone interested in the evolution of communication

Date:
Thursday, August 1, 2019

Time:

5:30 p.m. Check-in and networking/cocktails (cash bar)
6:30 p.m. Presentation
Dinner follows

Cost:
GLGA Members – $45.00 per person
Not-Yet-Members – $55.00 per person

About the Presenter:

As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. With more than 40 years of design, production, print buying and on-press experience, Mr. Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. He is the face of the etc (education-training-consulting) Group at Sappi Fine Paper North America, and has presented at conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs.

As printing techniques have evolved, Mr. Dejan has embraced new technology by not only investigating creative and effective ways to use QR Codes and Augmented Reality in conjunction with print and paper, but also by exploring and commenting on the layered and complex relationships between the print and digital worlds; merging new communications technology and human interaction.

Mr. Dejan has written articles for numerous trade magazines and was both a technical consultant and contributor to The Designer’s Guide to Print Production. As a certified G7 Expert, he is an authority in both Color and Color Management and an avid student of color perception and color theory as it relates to branding and printed color reproduction.

THANK YOU TO OUR SPONSORS:

Online registration is now closed. If you haven’t registered, you are still very welcome to attend. There are some limited spaces still available. Please contact Bill Gibson at (312) 704-5000 if you have any questions.