• November 2, 2016
    10:00 am - 10:45 am

With more than 90 percent of the leading smart phone manufacturers supporting near field communication (NFC) technology and marketers embracing NFC applications, print buyers are creating media strategies that seamlessly integrate print and mobile channels. This allows consumers to interact with engaging multi-channel communications (e.g., online, mobile, social, video) that drive results.

Uniting print with mobile devices enables print providers to increase the value of print by enhancing its ability to engage and interact with customers. This showcase will bring to life the opportunity that exists for printing and graphics companies to add increased return on investment for the printed projects, tags/labels and packaging products they offer clients. This session also will explain how to bake NFC technology into graphic/print projects.

About the Presenters:
Mark Heise – Application Engineer for Arjowiggins Fine Papers Limited
Mark has vast experience in engineering practices and prototyping, enabling him to be the technical face of Arjowiggins PowerCoat Paper. With his more than a decade of experience with printed electronic component manufacturing, he brings a unique perspective to how printers can design, produce and easily execute NFC-enabled print projects using Arjowiggins PowerCoat Alive Paper.

Jim Sulfare – CEO of PurpleDeck Media
With more than a quarter of a decade of executive leadership, incorporating on-the-edge thinking, and most importantly real-life domestic and international “in-the-trenches business experience,” his view is refreshingly different and common sense balanced. James appreciates and shares with management, staff, and interns that leadership and success is a moment-to-moment choice and not about titles, tenure or positions. Leadership is for everyone every day. It’s how we should live our life and a goal we should aspire for.

 

Date:
Wednesday, November 2, 2016

Time:
11:00 a.m. Eastern / 10:00 a.m. Central

Cost:
FREE for GLGA members. Not-yet-members: $29 per Internet connection (you may have multiple people sit in on one connection.)

A confirmation email with the connection information will be sent to you a few days before the webinar.

If you are paying by credit card, please make sure the billing address you provide matches what your credit card company has on file.

Venue:  

Address:
United States

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