Expired March 2026 Sales Brief – 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out)

Sales Briefs are quick, powerful programs (15-20 minutes) followed by as much Q+A time as you need. You can stay just for the presentations or take a deeper dive and ask some questions. Sales Briefs are held on the third Thursday of every month.

This Month’s Topic:  The 8-Touch Rule is dead. Today’s buyers often need 12+ thoughtful interactions before they’ll take a meeting. This 15-minute session shares a simple, modern multi-touch cadence, specific examples by channel, and practical tips to stay consistent without feeling spammy or burning out.

About the Presenter:
Kelly Mallozzi is the president of Success In Print. She is active in Girls Who Print, an expert in LinkedIn for sales reps, and a frequent presenter for the Affiliates. Kelly’s Total Sales Transformation is an intensive program to give your sales efforts a shot of adrenaline. Find Kelly through SuccessInPrint.net.

Date:
Thursday, March 19, 2026

Time:
1:30 p.m. – 1:45 p.m. Eastern
12:30 p.m. – 12:45 p.m. Central

Cost:
FREE to GLGA Members
$39 for Not-Yet Members

NOTE: A confirmation email with the connection information will be sent to you on Thursday.