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June 4, 2026
12:30 pm - 12:45 pm
Marketing Briefs are quick, powerful programs (15-20 minutes) followed by as much Q+A time as you need. You can stay just for the presentations or take a deeper dive and ask some questions. Marketing Briefs are held on the first Thursday of every month at 1:30 p.m. Eastern/12:30 p.m. Central.
This Month’s Topic: In this 15-minute marketing brief, we’ll show printers how to use an Ideal Customer Profile (ICP) to sharpen positioning, clarify messaging, and focus campaigns and messaging on the right audiences. You’ll learn how to translate your “best customers” into concrete ICP criteria you can use for targeting, content planning, email and social campaigns, and co-marketing with partners. You’ll leave with a simple checklist to bring back to your team so every channel points at the same high-value customer segments.
About the Presenter:
Kelly Mallozzi is the president of Success In Print. She is active in Girls Who Print, an expert in LinkedIn for sales reps, and a frequent presenter for the Affiliates. Kelly’s Total Sales Transformation is an intensive program to give your sales efforts a shot of adrenaline. Find Kelly through SuccessInPrint.net.
Date:
Thursday, June 4, 2026
Time:
1:30 p.m. – 1:45 p.m. Eastern
12:30 p.m. – 12:45 p.m. Central
Cost:
FREE to GLGA Members
$39 for Not-Yet Members
NOTE: A confirmation email with the connection information will be sent to you a few days before the webinar.
