Marketing Briefs are quick, powerful programs (15-20 minutes) followed by as much Q+A time as you need. You can stay just for the presentations or take a deeper dive and ask some questions. Marketing Briefs are held on the first Thursday of every month at 1:30 p.m. Eastern/12:30 p.m. Central. Discover how your print shop can (more…)

Marketing Briefs are quick, powerful programs (15-20 minutes) followed by as much Q+A time as you need. You can stay just for the presentations or take a deeper dive and ask some questions. Marketing Briefs are held on the first Thursday of every month at 1:30 p.m. Eastern/12:30 p.m. Central. About the Presenter: Kelly Mallozzi is (more…)

Uncertainty is the new normal—but smart marketing can help you stay steady. In this 15-minute session, we’ll explore how print companies can use marketing not just to promote, but to reassure, connect, and lead. Learn how consistent messaging, customer education, and value-driven content can build trust and keep your business top of mind—no matter what (more…)

Great B2B marketing isn’t just about generating leads—it’s about building lasting relationships. This 15-minute discussion will focus on tactical ways to gather and apply customer insights to create more meaningful connections with clients and prospects. We’ll cover practical strategies like active listening in sales conversations, identifying key decision-makers’ priorities, and crafting messaging that resonates on (more…)

Buyers now expect engaging, high-quality multimedia content such as product demonstrations, customer testimonials, and even AR experiences to make informed purchasing decisions. Video helps companies tailor marketing messages, optimize value, and deliver solutions oriented insights to improve customer engagement and conversion rates​. Marketing Briefs are quick, powerful programs (15-20 minutes) followed by as much Q+A time (more…)