MasterClass Series: Capitalize on Wide-Format Printing

Wide format printing opportunities continue to expand providing printers with solid margins and increased customer engagement. This MasterClass series will help you bring more value to your clients while increasing your profitability.

During this MasterClass series, you will learn how to:

  • Become an order maker, not an order taker
  • Effectively market your wide format capabilities
  • Continually train your wide format employees (end-to-end)
  • Implement processes to avoid losing money on wide format projects
  • Initiate Teamwork, from customer service, to sales, to production
  • incorporate and facilitate vertical market
  • Ask customers Discovery Questions (saving time & money)
  • Make profit by implementing pre- and post-project meetings
  • Introduce wide format to your current customer base
  • Utilize your capabilities to increase sales with higher profit margins

Who should attend:

  • Owners, Executives, Leadership Team Members and Estimators
  • Wide Format Managers, Supervisors and Operators
  • Sales, Inside Sales, Customer Service and Account Managers

About Our Presenter:

Debbie Nicholson, Think To Ink!, is recognized as an active Consultant, Columnist, MasterClass Educator and Speaker in the wide-format industry. She travels nationally helping printing companies elevate their untapped potential and intensify their customer’s knowledge and perception within this extension of printing.

Debbie’s in-house training encapsulates the process of Design Thinking, Product Implementation, and the true meaning of Customer Experience (CX). Through these distinct steps, customers are more encouraged and engaged in continuing the development of their Wide-Format business – bringing more value to their clients while increasing profitability.

Date:
Four consecutive Tuesdays starting March 5, 2024, and running through March 26, 2024

Time:
2:00 p.m. Eastern
1:00 p.m. Central
Each session is 45 minutes with Q&A time at the end

Cost:
GLGA members: $250 per person
Not-Yet members: $350 per person

Important Note About the Connection Links:
*** The confirmation email that you receive today when you register will NOT have the connection links. A separate email with the connection information will be sent to you before the first session. ***

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Webinar: Leverage your Competitive Advantages

Maximize competitive advantages across sales, operations, and overall business performance! Align strengths with customer needs to drive sales success. Continuously refine value propositions for operational efficiency and customer satisfaction. Solicit feedback to enhance strategies and ensure alignment throughout the organization. Coach teams to excel and equip them with the necessary tools for success. Implement best practices to leverage competitive advantages and consistently deliver value in the marketplace. Elevate performance across all facets of the business for sustained growth and success.

About the Presenter:
Mike Philie is a business management consultant who works with companies in the Graphic Communications Industry. The Philie Group works with business owners, senior leadership, sales managers, and sales representatives who are not satisfied with the status quo and are looking for guidance in altering the trajectory of their results. He also leads interdisciplinary teams through the transition necessary for profitable growth within a changing, dynamic marketplace, and provides senior management with insights on internal and external issues impacting sales, profitability, and acquisition strategies paired with cultural integration. As a former printing company president and senior-level sales executive, Mike combines personal front-line experience with insight garnered from hundreds of industry clients to infuse his consulting and presentations with timely, real-world examples and proven, results-driving advice. Mike holds a Bachelor of Science degree in Printing Management from the Rochester Institute of Technology.Mike is a regular speaker and seminar leader at numerous industry conferences including Graph Expo, Print, National Postal Forum, PIA President’s Conference, Dscoop, Printing United and various manufacturer client events and Peer Groups. He has served on the faculty of NAPL’s Management Institute and Idealliance’s NexGen Leaders Group management leadership development programs as well as Idealliance’s CEO Roundtable for top industry executives. He also has co-launched the Graphic Arts CEO Forum – a two-year program to guide CEO’s that face the challenges of a changing industry www.gaceoforum.com. Also launching in March 2021 is the Graphic Communications Leadership Institute, a three-year program for emerging leaders. Explore at www.GCleadershipinstitute.com.

Proudly Presented by:

Date:
Thursday, March 14, 2024

Time:
2:00 p.m. – 3:00 p.m. Eastern
1:00 p.m. – 2:00 p.m. Central

Cost:
FREE to GLGA Members
$39 for Not-Yet Members

Who Should Attend: CEO’s, Owners, Presidents, General Managers, Sales Managers and anyone responsible for growing a company’s revenue.

To Register:
Online registration is now closed. If you have any questions about this program, please contact Joe Lyman.

 

April 2024 Talent Report – Corporate Culture

A member-only program

Tune in for the monthly Talent Report, brought to you by GLGA’s HR partner MRA.

MRA’s Talent Report is an up-to-the-minute review of what is going on in the world of business with an emphasis on talent. Based on input from CEOs, CFOs, and HR leaders from MRA’s 3,000+ member companies, 1,000 roundtable participants, and subject matter experts, the Talent Report keeps you abreast of trends and best practices.

The monthly online seminar dives deeper into specific business issues of interest to employers. Join Jim Morgan, MRA’s Vice President of Workforce Strategies, along with a monthly subject matter expert for a fast-moving, 50-minute online seminar to get the first look at this month’s Talent Report and a closer look at a key business concern.

Participants will leave this webinar understanding:

  • the monthly talent report with trends and best practices
  • how to leverage HR for critical business decisions
  • best practices for HR and building strategy.

This month’s key business concern: Corporate Culture with special guest speaker Kelly Kauffman of the Milwaukee Bucks.

Who should attend: HR professionals of all levels and in any area of focus are encouraged to attend.

MRA has applied for HRCI credits and SHRM PDC’s for this program.

About the Presenter:
Jim Morgan, PHR, SHRM-CP, CEBS
Jim Morgan is MRA’s Vice President of Workforce Strategies. He has facilitated strategic planning sessions for businesses, chambers of commerce, and economic development groups, primarily around developing a talent pipeline for employers. He has provided keynote presentations for groups from 50 to over 1000. CEOs, policymakers, educators, and students have enjoyed his mix of data, experiences, research, stories, and humor.

Date:
Wednesday, April 10, 2024

Time:
1:00 p.m. – 1:50 p.m. Eastern
12:00 p.m. – 12:50 p.m. Central

Cost:
FREE to GLGA Members

A confirmation email with the connection information will be sent to you a few days before the webinar.

 

Gaining & Maintaining Brand Loyalty: A 4-Part Webinar Series

Are you looking for ways to increase your customer retention and their lifetime value? Join LoyaltyLoop for a four-part webinar series where they will share the best practices and strategies to create loyal customers who love your brand.

Webinars will take place every other Tuesday from 1:00 p.m Eastern/12:00 noon Central. The schedule and topics are as follows:

Tuesday, March 5 – Session 1: Value of Customer Loyalty
Tuesday, March 19 – Session 2: Customer Feedback and Customer Experience Measurements
Tuesday, April 2 – Session 3: Voice of the Customer – Google Reviews and Testimonials
Tuesday, April 16 – Session 4: Building Your Customer Loyalty Loop

About the Presenter:
AJ Gardiner of Loyalty Loop has a goal of helping to deliver great experiences with customers. The Loyalty Loop’s process engages customers with a brief yet powerful ‘conversation’ via online survey following a recent experience. The customer’s feedback is turned into data that helps you build a stronger, more widely recognized business and brand.

A confirmation email with the connection information will be sent to you a few days before the first session.

Webinar: THE BASICS ON GHGS (GREENHOUSE GASSES)

As a member of the printing industry, you have a unique resource provided by the Wisconsin Department of Natural Resources (WIDNR) to help you understand environmental compliance and sustainability resources. Please attend the latest in a series of webinars designed to provide you the latest information for Wisconsin Printers to comply with WIDNR regulations.

During this webinar, you will learn about:

  • Definitions of GHG, GWP, CO2eq and carbon footprint and how they are calculated
  • Explanation of Scope 1, 2 & 3 emissions
  • Reasonable & achievable goals
  • How to reduce your carbon footprint and its importance

About our presenter:
Katrina Saucier is the Senior Sustainability Program Manager at Green2Sustainable, which provides comprehensive data solutions for managing building and fleet performance metrics. For the past 10+ years, she has worked with the ever-evolving data requirements of customers to design and implement data-driven consulting and management solutions that provide value.

Beyond managing a dynamic team of data specialists and developers, she designed and developed the SGP Impact Tracker, which is the web application that supports the high-performing sustainability certification standards of the Sustainable Green Print Partnership. Her achievements include helping hundreds of clients save over $11.9 million in avoided costs and actual savings by instituting efficiency measures that are low-cost and high-impact, proving that sustainability pays off.

Ms. Saucier has a diverse professional background, including being an account manager for a specialty chemical manufacturer and serving as an agro-forestry Peace Corps volunteer in Sub-Saharan Africa. She has worked as an optimization engineer in manufacturing and as a fellow at a planning department for a county municipality.

She is a graduate of Indiana University’s School of Public and Environmental Affairs with a master’s degree in environmental sciences and earned her undergraduate degree in chemical engineering from the University of Maine.

Date:
Friday, March 15, 2024

Time:
1:00 p.m. – 1:45 p.m. Central

Cost:
Free to All

To Register:
Online registration is now closed. If you have any questions about this program, please contact Joe Lyman.